First-of-its-KindLightener Innovation: Redken Flash Lift Pods Bonder Inside
2-in-1 Lightener and Bonder Powder in Predosed Pods
NEW! Redken Flash Lift Pods Bonder Inside officially upgrade the lightening process and help all busy stylists, from mobile stylists who need an easier way to lighten,to salons searching for a solution to inventory management and backbar traffic. For the first time, stylists have the option to choose what lightener format works best for them, pods or powder. The predosed pods (1 pod = one 15g scoop) with built-in bonder provide the ultimate time-saving solution. No measuring or adding bonder –just add developer, mix and watch the water-soluble conditioning film quickly dissolve!
“The launch of Redken Flash Lift Pods Bonder Inside adds unmatched convenience to the lightening service, without sacrificing performance or hair health. From salon or suite appointments to house calls, no day is the same for stylists in 2020 and we want to give our professional community the tools they need to succeed.So much has changed in the past year alone and it is important for our lightener portfolio to innovate and meet the needs of today’s stylists. Now, with the launch of Redken Flash Lift Pods Bonder Inside, stylists have the option to choose the lightener format that works best for them,” says Redken General Manager Candy Gebhart.
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Redken Brand Ambassador Johnny Ramirez calls NEW! Redken Flash Lift Pos Bonder Inside “a game changer for all stylists” and a “modern way to lighten.” He explains, “Using Redken Flash Lift Pods Bonder Inside means I can lift the hair to a perfect, even canvas, which allows me to steer the color in any direction that I want, while keeping it healthy. The new pod format means those beautiful results are even easier to achieve. Being able to give stylists in my salon a way to streamline their color appointments is major for me. As a traveling stylist myself, packing my kit with Redken Flash Lift Pods Bonder Inside takes the stress out of color appointments on-the-go.”
While performance and convenience drove the launch of NEW! Redken Flash Lift Pods Bonder Inside, Redken designed the innovation with sustainability top of mind. Using Redken Flash Lift Pods Bonder Inside means minimizing wasted product from over pouring and saving up to 10 metric tons of plastic in 1 year from packaging. Additionally, the clear film around the pod is conditioning, water-soluble and dissolves quickly when mixed with developer.
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