posted on: 07/26/2024
The collection is designed to support natural curl patterns and textures and marks revolutionary curl innovation in the salon and at home.
Olaplex Holdings, Inc. (Olaplex), the innovative, science-enabled, and technology-driven hair-care company, recently announced the launch of its new, patented Olaplex Bond Shaping Technology, created to support curly hair of all types and textures. The collection aims to repair the internal hair structure to strengthen and reshape curl-forming bonds and lock them in place to rebuild natural curl patterns.
The new Olaplex Bond Shaping Technology in the bond-building category marks the next wave of scientific innovation from Olaplex. This new technology was created to directly serve the full range of curl types and textures, from wavy (2a-2c) to curly (3a-3c) and coily (4a-4c), supporting each individual curl structure from the inside out.
“We are so excited to bring this brand-new technology to the market with our new Bond Shaper Curl Rebuilding Treatment. Born in the hair salon, this is a groundbreaking innovation that is synonymous with Olaplex,” said Amanda Baldwin, Olaplex Chief Executive Officer. “With the release of our Bond Shaper products, we are excited to expand our professional service offerings and bring our unique Olaplex science and technology to the curl community, which is a highly engaged and underserved market, and where we are uniquely positioned to offer a new science-backed solution.”
The new Olaplex Bond Shaping Technology contains a unique peptide composed of 23 amino acids and allows for cortex-deep penetration to help reconnect and strengthen multiple points (up to six) of a disulfide bond within its current application area. In addition to this breakthrough technology, the new products also contain coconut-avocado milk, which is high in lauric acid, fatty acids and essential vitamins that help fortify curls and reduce breakage, a curl retention compound that helps to form a curl-locking barrier to maintain definition, smoothness, and shine, and the brand’s classic Olaplex Bond Building Technology that leaves hair visibly healthier.
“We developed Bond Shaper with Olaplex’s new patented Bond Shaping Technology, " explains Lavinia Popescu, chief scientist at Olaplex. “This technology, combined with the curl retention compound and other ingredients in these products, forms a curl-locking barrier to maintain the definition, smoothness, and shine of each individual curl. The science behind this technology is truly unique, and with Olaplex’s leadership in the bond-building category, we were able to leverage that expertise and apply it in a completely new way to service consumers with a wide variety of curl patterns.”
The Bond Shaper product offering includes the Bond Shaper Curl Rebuilding Treatment, a three-step curl restoring salon service that helps repair, rebuild, and redefine curls in one salon visit, and the No. 10 Bond Shaper Curl Defining Gel, which is a reparative, curl-defining styling gel to instantly revive natural curl patterns.