posted on: 07/09/2024
Premiere Orlando, the renowned professional beauty industry trade show, celebrated its 30th anniversary June 1–3, 2024, concluding with more than 50,000 visits from licensed professionals and students and ultimately earning an 18 percent increase in attendance over 2023. The event featured more than 675 complimentary educational classes, 45 hands-on workshops, more than 400 educators and influencers, and more than 450 exhibiting brands, making it the largest and most immersive beauty experience in the US.
Premiere Orlando is proud to have become the hub for the professional beauty industry, joining together beauty pros, brands, educators, associations, and more to celebrate our community of artists and the beauty profession. This year, the show included notable events such as the North American Hairstyling Awards (NAHA) and an exciting announcement with Beauty Changes Lives, further solidifying its position as the premier event in the industry.
Educational Excellence and Innovative Demonstrations
Premiere Orlando 2024 offered an extensive array of educational opportunities, with more 675 complimentary classes, ensuring that attendees had access to the latest techniques and trends in the beauty industry. The classes covered various topics, including hair, nails, skin care, and business strategies, catering to the diverse needs of beauty professionals.
This year's event was highlighted by standing-room-only sessions from top educators like Ashlee Norman and Jack Howard from K18, new nails educators Claws London and Kirsty Meakin, and dynamic classes from brands such as Ashtae, Hattori Hanzo Shears, and Malibu C.
The event also featured more than 45 hands-on workshops, allowing participants to gain practical experience and enhance their skills under the guidance of industry experts. Workshops included Express Balayage Techniques with Lisap Milano and featuring Cherry Petenbrink and Stephanie Brown, Razor & Dry Cutting with Fancy Hairdressers and featuring Emily Chen and Mari Demonte, and the Platinum Seamless workshops on their V-Light Multimethod Certification.
Main Stage and Barber Stage Highlights
The Main Stage showcased electrifying performances by renowned artists like Larisa Love and Guy Tang, who shared their insights and demonstrated cutting-edge techniques. The Barber Stage hosted a sold-out Barber Battle, drawing a large crowd and highlighting the immense talent within the barbering community.
Nailympia experienced record-setting participants for its competitions, with standing-room-only attendance for its awards ceremony. This underscores the nail industry's growing desire for competitions and events that celebrate their artistry and community. Winners from various categories hailed from different regions, showcasing the event's wide reach and impact. To view the winners from Nailympia, click here.
Competitors took the stage in the Barber Battle, powered by L3VEL3 and sponsored by Andis and BarberEVO, and showcased exceptional barbering skills. The winners included Luis Ruiz from Lakeland, Florida and Christian Otero from Valparaiso, Indiana.
Participants in the Hair competition, powered by Hattori Hanzo Shears, highlighted their prowess with the latest trending cut: curtain bangs. The winner of the Hair competition is Courtney Pollino from Key Largo, Florida.
In "The Garden of Time" Makeup Beauty FX Competition presented by 3Jay, makeup artists put their creativity to the test. The winner for the Makeup Beauty FX Competition is Angelica Quinones from West Melbourne, Florida.
Exhibitor Success
The show floor was bustling with activity as exhibitors showcased their latest products and innovations to long lines of beauty professionals eager to discover what’s new and shop. Popular booths included Andis, Apres, BaByliss Pro, Clairol Professional, Dyson, Eminence, Farmhouse Fresh, Framar, Glitterbels, Kokoist, Nailz By Dev, Olaplex, OPI, Skin Script Skin Care, the SalonCentric Pavilion, Wahl, Wella, and many more, with significant participation from skin, nail, and barber brands.
"Premiere Orlando went above and beyond, offering an exceptional, purposeful, and immersive experience that surpassed all expectations,” said Deliah Rose, Director of Marketing from Skin Script. “Premiere consistently crafts industry events that not only attract our target audience but also foster an atmosphere conducive to meaningful connections and fruitful collaborations."
Special Events and 2025 Announcements
This year’s Premiere Orlando show also featured several special events that added to the excitement and celebration of the community. NAHA celebrated top hairstylists and innovative styles for the first time in Orlando and will be returning to Orlando in 2025, promising even more recognition for the industry's best. To view the 2024 NAHA winners, click here.
The Scratch Social, presented by Scratch Magazine, was held for the first time at Premiere Orlando to bring nail industry professionals together for networking and to celebrate their community after the show.
Looking ahead to 2025, Premiere Orlando is thrilled to announce a partnership with Beauty Changes Lives, a nonprofit organization dedicated to elevating the perception of careers in the beauty industry. This collaboration promises to bring new opportunities and initiatives aimed at inspiring and supporting the next generation of beauty professionals. With the new partnership, the Beauty Changes Lives Gala and Industry Leader Round Table are coming to Premiere Orlando on Saturday, May 31, 2025. Mark your calendars and join us for an inspiring conversation and evening celebrating the future of beauty. To learn more about Beauty Changes Lives, click here.
What’s Next: Upcoming Premiere Shows
As Premiere Orlando concludes with another successful event, the excitement continues with upcoming editions of Premiere Shows:
Premiere San Antonio: September 15-16, 2024, at the Henry B. González Convention Center
Premiere Columbus: September 29-30, 2024, at the Greater Columbus Convention Center
Premiere Anaheim: February 23-24, 2025, at the Anaheim Convention Center
Premiere Orlando: May 31–June 2, 2025, at the Orange County Convention Center